Privacy Policy
Last updated: May 12, 2026
Effective date: May 12, 2026
1. Introduction
Welcome to Reshuffl. Reshuffl ("we," "us," or "our") operates the Reshuffl mobile application (the "App") and the website located at https://reshuffl.co (the "Site"). Together they are referred to as the "Service."
This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you access or use the Service. By creating an account or using the Service you agree to the practices described in this policy. If you do not agree, please do not use the Service.
We encourage you to read this Privacy Policy carefully and contact us at support@reshuffl.co if you have any questions.
2. Information We Collect
2.1 Information You Provide
| Category | Examples |
|---|---|
| Account registration | Name, email address, phone number, date of birth, login credentials (or Apple / Google sign-in tokens). |
| Profile information | Photos, bio, gender, sexual orientation, height, hometown, education, occupation, lifestyle details (drinking, smoking, workout, religion, politics, zodiac), relationship preferences (looking for, have/want kids, married status), pronouns, languages spoken, interests, and profile prompts. |
| Communications | Text messages, photos, videos, and voice notes you send through the in-app chat, as well as feedback, reports, or correspondence you send to us. |
| Verification | Selfie photos or other materials you submit to verify your profile. |
| Purchases | Subscription plan, transaction identifiers, and purchase receipts processed through the Apple App Store or Google Play. We do not receive or store full payment card numbers. |
2.2 Information Collected Automatically
| Category | Details |
|---|---|
| Location data | With your permission, we collect precise or approximate location from your device to provide location-based discovery, display distances on profiles, and enable features such as Travel Mode. You can revoke location permissions at any time through your device settings; certain features may be limited as a result. |
| Device & technical data | Device model, operating system and version, unique device identifiers (e.g., IDFV), app version, time zone, language settings, crash logs, and performance diagnostics. |
| Usage data | Interactions within the App (e.g., swipes, matches, messages sent), feature usage, session duration, and in-app navigation patterns. |
| Push notification tokens | When you opt in, we receive a device push token from Apple Push Notification Service (APNs) or Firebase Cloud Messaging to deliver notifications. |
2.3 Information from Third Parties
If you sign in through Apple Sign-In or Google, we receive your name, email (or a privacy-relay address), and an authentication token. We do not access your contacts, calendar, or other data from these providers beyond what is needed for sign-in.
3. How We Use Your Information
We use personal information for the following purposes:
- Provide and operate the Service — create and manage your account, display your profile, power discovery and matching, deliver messages, and process subscriptions and in-app purchases.
- Personalise your experience — show relevant profiles based on your preferences, location, and activity; apply filters you set (e.g., age range, distance, mode).
- Communicate with you — send push notifications about new matches, messages, and activity; provide service announcements, security alerts, and support responses.
- Safety and integrity — detect, investigate, and prevent fraud, abuse, spam, policy violations, and other harmful activity; enforce our Terms of Service; verify accounts.
- Improve and develop — analyse aggregated usage trends, debug issues, conduct internal research, and develop new features.
- Legal compliance — comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
4. Legal Bases for Processing (EEA / UK Users)
If you are located in the European Economic Area or the United Kingdom, our legal bases for processing are:
- Contractual necessity — to perform our agreement with you and provide the Service.
- Legitimate interests — to improve and secure the Service, prevent fraud, and conduct analytics, where those interests are not overridden by your rights.
- Consent — for processing location data, sending marketing notifications, and any processing of special-category data (e.g., sexual orientation) that you voluntarily provide.
- Legal obligation — where we must comply with a legal requirement.
You may withdraw consent at any time through your device or in-app settings without affecting the lawfulness of prior processing.
5. Sharing and Disclosure
We do not sell your personal information. We may share information in the following circumstances:
- With other users — your public profile information (name, age, photos, bio, interests, prompts, and approximate distance) is visible to other users of the Service as part of the matching and discovery features. Exact location coordinates are never shared with other users.
- Service providers — trusted vendors who assist us with hosting (cloud infrastructure), analytics, push notifications, customer support, payment processing, and other operational needs. These providers are contractually required to protect your information and may only use it to perform services on our behalf.
- Legal and safety — when we believe disclosure is necessary to comply with applicable law, regulation, legal process, or enforceable governmental request; to protect the rights, property, or safety of Reshuffl, our users, or others; or to detect, prevent, or address fraud, security, or technical issues.
- Business transfers — in connection with a merger, acquisition, reorganisation, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change.
- With your consent — in any other circumstance where you have given us explicit consent to share your information.
6. Data Retention
We retain personal information for as long as your account is active or as needed to provide the Service and fulfil the purposes described in this policy. When you delete your account, we begin the deletion process promptly. Certain data may be retained for a limited period where we have a legitimate need or legal obligation, including:
- Records required for financial, tax, or legal compliance.
- Safety and fraud-prevention data (e.g., records of blocked or reported accounts) to protect the community.
- Anonymised or aggregated data that can no longer identify you, which may be retained indefinitely for analytics.
Chat messages are deleted from our servers when both participants have deleted the conversation or their accounts. Media attachments follow the same retention schedule.
7. Data Security
We implement industry-standard administrative, technical, and physical safeguards designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (TLS), encrypted storage at rest for sensitive fields, secure authentication flows, and access controls limiting employee access to personal data on a need-to-know basis. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on your jurisdiction, you may have some or all of the following rights regarding your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you. |
| Rectification | Correct inaccurate or incomplete personal information. You can edit most profile fields directly in the App. |
| Deletion | Request deletion of your account and personal information, subject to retention exceptions above. |
| Data portability | Receive your personal information in a structured, commonly used format. |
| Restriction / Objection | Object to or request restriction of certain processing activities. |
| Withdraw consent | Where processing is based on consent, you may withdraw it at any time without affecting prior processing. |
To exercise any of these rights, contact us at support@reshuffl.co. We will respond within the time frame required by applicable law (typically 30 days). We may ask for identity verification before fulfilling your request.
Device-Level Controls
- Location: Manage in your device settings under Location Services. Disabling location may limit discovery features.
- Camera and photo library: Manage in your device settings. Required to upload photos and send media in chat.
- Microphone: Manage in your device settings. Required for voice note recording.
- Push notifications: Manage in your device settings or in-app notification preferences.
9. Cookies and Tracking Technologies
Our website may use essential cookies to enable site functionality. The App does not use third-party advertising cookies or cross-app tracking identifiers (IDFA) for advertising.
We respect the Apple App Tracking Transparency (ATT) framework. We do not track you across apps or websites owned by other companies for advertising purposes.
10. Third-Party Services
The App may integrate with or rely on the following categories of third-party services:
- Authentication: Apple Sign-In, Google Sign-In.
- Cloud hosting: Cloud infrastructure providers for data storage and processing.
- Push notifications: Apple Push Notification Service (APNs), Firebase Cloud Messaging.
- Payment processing: Apple App Store, Google Play (in-app purchases and subscriptions).
- Maps: Apple Maps / Google Maps for location-based discovery features.
- Analytics: Aggregated, anonymised analytics tools to understand usage patterns.
Each third-party service has its own privacy policy governing its use of data. We encourage you to review those policies.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including countries that may have different data-protection laws. When we transfer personal information across borders we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure an adequate level of protection.
12. Children's Privacy
The Service is intended solely for individuals who are at least 18 years old. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@reshuffl.co.
13. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and its amendments:
- The right to know what personal information we collect, use, disclose, and sell.
- The right to request deletion of your personal information.
- The right to opt-out of the sale of personal information. We do not sell personal information.
- The right to non-discrimination for exercising your CCPA rights.
To exercise these rights, contact us at support@reshuffl.co.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes we will revise the "Last updated" date at the top of this page and, where appropriate, notify you through the App or by email. Your continued use of the Service after such changes constitutes acceptance of the revised policy. We encourage you to review this page periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: support@reshuffl.co
- Website: https://reshuffl.co